The Facts Don't Speak for Themselves
What’s happening: Social media platforms are rife with disinformation, including misleading narratives about climate change. As we approach the upcoming US election, the volume of disinformation is expected to increase.
What’s new: A recent study from the Australian National University reveals that even strong climate science endorsers can begin to question the truth when repeatedly faced with climate-sceptic claims. Repetitive disinformation is a growing concern as it creates uncertainty in public perception.
“Our study shows that repeat exposure to a claim from a single source is enough to nudge recipients towards acceptance of the repeated claim, even when their attitudes are aligned with climate science and that claim counteracts their beliefs,” says ANU PhD student and study lead author, Mary Jiang.
Why it matters: Disinformation poses a serious challenge not only to public understanding of climate change but also to the social license for investors to operate in this space. Shifting public opinion impacts policymakers, potentially stalling critical climate action.
In this session:
Hear from our guest speakers Eryn Newman, Associate Professor at the Australian National University, and Chris Cooper, Corporate Accountability Director at Climate Integrity, to:
- Understand how the repetition of climate-sceptic claims can sway public opinion and what to look out for.
- Learn about the implications of climate-related disinformation for investors and how to navigate this challenge.
Please register to attend below: